Saburo Oguro (U-Plan)

Wooden toys handmade one by one by Japanese artisans.
U-Plan is a workshop founded by Japanese designer Saburo Oguro, who has been creating toys that foster children's imagination, coordination, and sensitivity for over 40 years.

Through simple forms and natural materials, his works invite slow, conscious, and meaningful play.
Each piece is carefully handcrafted by artisans who have perfected their craft for many years.

From the initial drawing to the cutting, sanding, and dyeing, everything is carried out with dedication in workshops in Japan, carefully ensuring the aesthetic balance and soul of each object.
Natural woods such as beech, maple, and oak are used, without paint or varnish, to preserve the authentic texture and color of the wood.
More than just toys, they are tools for growing with sensitivity.

At Casa TSUGU, we want to share with Mexico this form of Japanese craftsmanship that connects generations through play and the art of living calmly.